Customer journey. Something that all of us take part in each day unwittingly. As we interact with a company, product or service, we go through a customer journey. Designed specifically for the particular industry, it includes every single step that a customer can make leading up to the purchase, as well as what comes afterwards. Such a journey can be quite tricky to predict, especially in real estate. However, there are tools that can help prepare a path that a customer will surely follow.

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